Should you wait until your project is perfect to launch?

Reid Hoffman (LinkedIn (product) founder) has a great quote: “If you are not embarrassed by the first version of your product, you’ve launched too late.”

There’s also a quote by George Lucas (director, producer) (paraphrasing others who have made similar observations) that says, “Movies are never finished, only abandoned.”  I’d say the same goes for software.

Your product will never be “ready” or “done” or “perfect.”  It needs to work, obviously. But there will always be incremental improvements, new technologies, unexpected problems, competitive challenges, and other excuses to keep working on it.

What’s most important is to get your product out there, get users interacting with it, and then let their needs drive your further development. Otherwise, you could lose months building features that nobody wants.




I am the crazy mind behind the Q Media websites, a series of online magazines with my special kind of savvy to online marketing. My websites are engaging, provocative, informative and sometimes off the wall, where you either like or you leave it. The same goes for me. There is no middle ground. No compromises, only a passion to present reality as I see it. "In my spare time I'm a really nice guy!"

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